http://www.seomoz.org/blog/how-to-pitch-seo-to-potential-clients-and-employers-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/de02ae025c226548fb865c84e3ed0b1b656e3991/file.mp4 http://seomoz-cdn.wistia.com/deliveries/f264be6ce01b3ad8662068020c133e8ab0118c7f/file.jpg How to Pitch SEO to Potential Clients and Employers - Whiteboard Friday | SEOmoz In this week's Whiteboard Friday I talk about pitching SEO to potential clients and employers. This post describes the common elements that unite the successful pitches I have witnessed and describes how you can use them to your advantage. 2010-08-13T18:47:39+00:00 yes 343 pitching seo seo search engine optimization sem http://www.seomoz.org/blog/answering-hard-seo-questions-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/6ee21a2dbbd9201e6adde24e48e55caffddc96d3/file.mp4 http://seomoz-cdn.wistia.com/deliveries/453210f35630791188037cb2cb52edc172dc272e/file.jpg Answering Hard SEO Questions - Whiteboard Friday | SEOmoz In this week's Whiteboard Friday, Danny Dover tries to answer some of the hard questions in SEO. "If you are such a good SEO, why don't you rank number one for the keyword, SEO?" "How can you provide advice on SEO if you don't work for a search engine?" The answers to these two and some more doozies are below. 2010-08-19T21:47:00+00:00 yes 348 whiteboard friday seo search engine optimization seo answers http://www.seomoz.org/blog/video-seo-basics-whiteboard-friday-11080 http://seomoz-cdn.wistia.com/deliveries/29d94833d949dd5305492fa93cfae6bb33f73e84/file.mp4 http://seomoz-cdn.wistia.com/deliveries/0fd513f826763f02f5a948d95db0cfaa79c27de4/file.jpg Video SEO Basics - Whiteboard Friday | SEOmoz Video SEO isn't something we always think about when optimizing, but we really should. In this week's Whiteboard Friday, Danny Dover reviews some of the video SEO basics that every SEO should know about. After all, it's a largely untapped market, unlike the Canadian maple tree market. Which is very tapped. 2010-09-23T22:55:00+00:00 yes 570 Video-SEO whiteboard-friday search-engine-optimization danny-dover http://www.seomoz.org/blog/four-creative-link-building-tactics-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/03f8ba29261b82e8cb35f0e4ca815aac8fb05286/file.mp4 http://seomoz-cdn.wistia.com/deliveries/84d0a346a0b96ddee80f29e3c55a927d31548e09/file.jpg Four Creative Link Building Tactics - Whiteboard Friday | SEOmoz In this week's Whiteboard Friday Rand Fishkin clues you in on four link building tactics that you likely haven't heard about. Given the importance of link building to SEO, this video should prove to be worth its (virtual) weight in gold. (I mean that in the best possible way ;-p) 2010-08-28T11:32:00+00:00 yes 397 Link Building seo search engine optimization SEOmoz http://www.seomoz.org/blog/discussing-lda-and-seo-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/3f92928b60df958d82ec9837f2e8b46951288703/file.mp4 http://seomoz-cdn.wistia.com/deliveries/97bb1988e8d0fac541a57093f1d3308e2b16b16c/file.jpg Discussing LDA and SEO - Whiteboard Friday | SEOmoz In this week's Whiteboard Friday Rand Fishkin and Ben Hendrickson discuss LDA (Latent Dirichlet Allocation) and SEO (Search Engine Optimization). There has been a lot of discussion about the relationship between these two topics lately and this video answers many of the questions people in the community have been asking. It is comprehensive (25 minutes) and uses many easy to understand diagrams and examples to discuss what impact LDA may have on the SEO industry. 2010-09-10T06:15:00+00:00 yes 1516 lda seo seomoz whiteboard friday http://www.seomoz.org/blog/five-ways-to-use-your-social-profiles-for-seo-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/44866e74a1d21be6485362874d2f78816c1b587f/file.mp4 http://seomoz-cdn.wistia.com/deliveries/d54f0534afb2d1d779e4daaecfafd339f059f6b5/file.jpg Five Ways To Use Your Social Profiles For SEO - Whiteboard Friday | SEOmoz Social media is becoming more and more important as the days go by; how else would I get my tri-weekly fix of XKCD delivered to me? Many people know about the marketing benefits from social media profiles, but sites like Facebook and Twitter can make a significant difference in your SEO campaign, too! This week, Rand shows us five great ideas for using these sites to help with your SEO strategy. 2010-10-01T06:27:00+00:00 yes 732 social media seo sem rand-fishkin http://www.seomoz.org/blog/making-reference-content-rank-well-in-the-serps-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/b1b27e1be98d755e1c28b75fc022af912e6cf58a/file.mp4 http://seomoz-cdn.wistia.com/deliveries/808b32ef4219b82b744fbd52b30d073084b97243/file.jpg Making "Reference" Content Rank Well in the SERPs - Whiteboard Friday | SEOmoz I've always liked encyclopedias; when I was in middle school I started using Encarta on CD-ROM, and sure, I usually needed it for "help" with my homework, but sometimes I would stray to non-copy-and-pasting-from-encyclopedia activities and watch terribly animated videos of war battles or Shakespearean plays. My poor children will never know the joys of a succinct five page article on the American Revolution with an accompanying 30-second 160 X 200 resolution video! I suppose they'll have to make due with the way too informative Wikipedia article and an accompanying overly high-def retelling of events - do they really need to be able to see Benjamin Franklin's hickeys? Anyways, if my aforementioned future kids do end up needing to write about the American Revolution, and you have a great site about it, how can you make sure they end up seeing your content? There are a lot of reasons for why it can be hard to rank for reference content, but fortunately, Whiteboard Friday is here to help! This week, Rand discusses some great ways to get your reference content to the top of the SERPs. 2010-10-08T05:34:00+00:00 yes 821 Search-engine-optimization seo sem Rand Fishkin http://www.seomoz.org/blog/the-basics-of-local-seo-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/fccaa43c7960cc164e4a91bcb33f5f863de6045c/file.mp4 http://seomoz-cdn.wistia.com/deliveries/0b9a95cbf4cdcfd67af24f6feb67e985a3a6ebe1/file.jpg The Basics of Local SEO - Whiteboard Friday | SEOmoz Howdy mozfans! This week's Whiteboard Friday features the return of Danny Dover, our lead SEO here at SEOmoz. He's going to be discussing the basics of local SEO, a rapidly developing, important niche in SEO land that involves a complex amalgamation of many data sources and metrics. Hey, sounds a lot like the regular SEO we know and love! Take a look at what's on Danny's whiteboard here below the video. Danny's Whiteboard: SEO Local: Behind the Scenes: Most important: accessibility and content Second most important: keyword research and targeting Third most important: links Fourth most important: social SEO Local-Specific Features/Considerations Search engine page Local directory submissions Yahoo Local Yelp Citysearch Urbanspoon Trip Advisor Judysbook Insider Pages Niche Data Sources Links Addresses Categories Reviews Other Metrics Worth Considering Title (Business Name) Photos Social 2010-11-05T05:12:01+00:00 yes 546 SEO search engine optimization local SEO google places http://www.seomoz.org/blog/the-seomoz-internal-seo-prelaunch-checklist-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/46c5addc64d3e32e6b17891ea65947f2aa157a06/file.mp4 http://seomoz-cdn.wistia.com/deliveries/e7106d48dc973df4d55e2dae8993d737d3d3e214/file.jpg SEOmoz’s Internal SEO Prelaunch Checklist - Whiteboard Friday | SEOmoz SEOmoz Internal SEO Pre-Launch Checklist is the document we use internally before launching new pages. 2010-12-20T17:29:16+00:00 yes 674 seo whiteboard friday prelaunch seo checklist http://www.seomoz.org/blog/search-engines-and-brand-entities-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/b9d2e89507c9f37c70380428c84c919d58082f17/file.mp4 http://seomoz-cdn.wistia.com/deliveries/2655b490a2b5c3be3a3eb1c414b06bb77cc38f6e/file.jpg Search Engines and Brand Entities - Whiteboard Friday | SEOmoz Brands and company-specific brand name products have become much more important to search engines recently. Google tries to serve us with relevant content. 2010-12-20T17:43:20+00:00 yes 535 brands search engines whiteboard friday branding http://www.seomoz.org/blog/building-a-monthly-seo-action-plan-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/7611c8664c8168a65f460cad6554ef5642a0f775/file.mp4 http://seomoz-cdn.wistia.com/deliveries/06e1a7960593c0fbf364e30d3d0808fa754d4635/file.jpg Building a Monthly SEO Action Plan - Whiteboard Friday | SEOmoz What with all the resources available to SEOs these days, it can be hard to stay on track and maintain a campaign without getting bogged down in minutia and losing track of the big picture. Well, for this week's Whiteboard Friday, Rand is here to help! 2010-12-20T17:44:23+00:00 yes 430 seo search engine optimization seo plan seo process http://www.seomoz.org/blog/7-nonseo-tactics-that-will-make-you-a-better-seo-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/ac6ee7cf56bc19b2d242c4c0ec210171ab728881/file.mp4 http://seomoz-cdn.wistia.com/deliveries/2c73de3c3857e047f14854360bfae38259565ec2/file.jpg 7 Non-SEO Tactics That Will Make You A Better SEO - Whiteboard Friday | SEOmoz This post covers several tactics that will improve your ability to do SEO. 2010-12-20T17:45:39+00:00 yes 436 seo search engine optimization life hacks self improvement http://www.seomoz.org/blog/ppc-vs-seo-sibling-rivalry-at-its-best-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/92f5a43fff81b5aaef0bace66ec019b22e2fbc5c/file.mp4 http://seomoz-cdn.wistia.com/deliveries/04a32c0d1e4754207a73d6c702cdf7880c5520c3/file.jpg PPC vs. SEO: Sibling Rivalry at Its Best - Whiteboard Friday | SEOmoz And now it's PPC coming into the ring... he is looking ready to rumble! Pumping his fists, he's showing off to the audience - looking to the left, to the right, and - wait, what's that!? The crowd is going wild! PPC just straight out dissed SEO, who's in the other corner, looking ready to strike! 2010-12-20T17:46:49+00:00 yes 560 seo search engine optimization ppc pay per click http://www.seomoz.org/blog/improving-content-shareability-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/69a61466d6af658e8a461ce010fcf7692b2c5c38/file.mp4 http://seomoz-cdn.wistia.com/deliveries/58ac7d115468dedafa56e189539f82175b25b4f0/file.jpg Improving Content Share-ability - Whiteboard Friday | SEOmoz Rand Fishkin helps the rest of us figure out how to do the same: create content that's not only interesting, but is easy to read and share. 2010-12-20T17:48:00+00:00 yes 813 sharing seo organic marketing online marketing http://www.seomoz.org/blog/top-10-things-we-learned-about-seo-in-2010 http://seomoz-cdn.wistia.com/deliveries/cff6b8c02cd45e75a4bdf8a006e07657ad955d3c/file.mp4 http://seomoz-cdn.wistia.com/deliveries/777d60e11ebb53e0e7f7870f1165057f1396b0e2/file.jpg Top 10 Things We Learned About SEO in 2010 - Whiteboard Friday | SEOmoz Rand Claus talks about the Top 10 things we learned about SEO in 2010. 2010-12-24T18:14:23+00:00 yes 624 whiteboard friday seo 2010 top 10 http://www.seomoz.org/blog/top-10-web-apps-we-love http://seomoz-cdn.wistia.com/deliveries/afe0c9bb02a0c36abc20e350f3d9ac3dc2d5b54d/file.mp4 http://seomoz-cdn.wistia.com/deliveries/e923f911bf03585ff743307e436785121aeb78ac/file.jpg Top 10 Apps We Love | SEOmoz We often get asked, "What apps do the SEOmoz team use?" To answer this question, we decided to put together a video and blog post with the Top 10 Web Apps We Love here at SEOmoz. 2010-12-30T08:12:54+00:00 yes 296 web apps web apps we love seomoz video http://www.seomoz.org/blog/age-of-site-and-old-links-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/0a7d61d372baf8f57cd050cb258505e0a4cf8525/file.mp4 http://seomoz-cdn.wistia.com/deliveries/1ffdf314c1e2c9bc5ab32aa32660c9fa9d69c16b/file.jpg Age of Site and Old Links - Whiteboard Friday | SEOmoz Lately, we've been seeing a lot of chatter on forums about the age of domains and links. A lot of people think that, like a sagely seaman that acquires wisdom and whiskers as his years trickle away on the sea, domains and links gain value as they age. Sure, age could be a small factor, but as Rand will show you in this week's Whiteboard Friday, it's almost definitely not the case. 2011-01-14T17:26:32+00:00 yes 620 seo domain age link age links http://www.seomoz.org/blog/interlinking-your-sites-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/459dc414fbaf9c2474c6dd8e0aad60d2ed3120f2/file.mp4 http://seomoz-cdn.wistia.com/deliveries/8bb403caf819aebb5a7898ef9231baa88bdfd20c/file.jpg Interlinking Your Sites - Whiteboard Friday As an SEO you can almost guarantee that you will be asked; “Why can’t I just buy 100 domains and link them back to my website with amazing anchor text and then conquer the world?” Rand give some helpful hints on when it is appropriate to link to your other sites and when it’s not such a great idea. 2011-02-04T05:13:20+00:00 yes 373 interlinking sites interlinking websites linking websites reciprocal website links http://www.seomoz.org/blog/whiteboard-friday-live-session-1 http://seomoz-cdn.wistia.com/deliveries/953b8802f452cc9aadbeb563f938c2f0f9b3e74f/file.mp4 http://seomoz-cdn.wistia.com/deliveries/9273b64ef51c2dc542462ba07a64adda04adfd62/file.jpg When Keyword Targeting Gets Tough - Whiteboard Friday When keyword targeting gets tough, we give you the steps you need to conquer those tough keywords and get the rankings you want. 2011-02-04T05:15:43+00:00 yes 579 tough keywords targeting tough keywords keywords that are tough http://www.seomoz.org/blog/international-seo-where-to-host-and-how-to-target-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/d5db8871aa3f3b647a3abe410500dfd072d002de/file.mp4 http://seomoz-cdn.wistia.com/deliveries/2c4e5b8d3c6db8494e277a0a42b5f064cd52294d/file.jpg International SEO: Where to Host and How to Target - Whiteboard Friday International SEO is big business, and big business equals big websites. It can be really confusing when you have to cater to a target audience that is the entire world: you know that people from different countries and cultures are going to be looking for different things. We've had a lot of PRO members' Q&A questions come in about this issue lately, so this week, Rand helps us figure out how to deal! He'll show us the pros and cons of using subdomains, subdirectories, and ccTLDs to organize a site's infrastructure and handle different content for different audiences/countries/pandas/orangutans. 2011-02-04T17:18:58+00:00 yes 752 international seo ccTLDs site infrastructure foreign content http://www.seomoz.org/blog/how-we-increased-our-twitter-followers-by-250-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/2184bdc1d8c362c7d02a6dd007d4239ed30aaacd/file.mp4 http://seomoz-cdn.wistia.com/deliveries/838fb17e639bd8d9dee3965581af3970db6e63f1/file.jpg How We Increased Our Twitter Followers By 250% - Whiteboard Friday There are a lot of hep cats out there in the offline world, but they can be a bit quiet about sharing what they like with other people. Fortunately, there are huge flocks of rad birds online! Tweeting birds, actually. The kind that like to tweet all day about how many worm-selling websites they have ranking in the SERPs and enjoy retweeting the silly videos their bird friends sing about. It turns out that after a while, those bird friends can be pretty hard to get to join your flock! This week, Jen Lopez, our community manager, talks about how we managed to increase our total bird/Twitter followers by 250% to over 27,000 people. Oh, and make sure to check out the surprise ending! Valentine's Day is coming up soon, you know... 2011-02-11T18:09:41+00:00 yes 639 SEO Twitter Social Media Community http://www.seomoz.org/blog/outreach-for-linkbuilding-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/8f2d85a4e253ffb8a0c21c47c973e0061f2bbba4/file.mp4 http://seomoz-cdn.wistia.com/deliveries/42e9518c4dfa6ab764f621345617d08317b65a7c/file.jpg Outreach for Linkbuilding - Whiteboard Friday Linkbuilding: can't do it alone, can't not do it! In this week's Whiteboard Friday, Tom Critchlow, head of search marketing at Distilled, shows us some tips on how to reach out to webmasters and online marketers and more easily get the links we so badly want. All it takes is efficient contact-gathering, enthusiastic communication, adamant (but not overbearing) follow-up, and, well... maybe a little bit of hustle... 2011-02-27T02:21:05+00:00 yes 678 linkbuilding link building SEO outreach http://www.seomoz.org/blog/bings-duane-forrester-on-webmaster-tools-metrics-and-sitemap-quality-thresholds http://seomoz-cdn.wistia.com/deliveries/1e0dbc5ace3be016780452697ed42ce2fa949462/file.mp4 http://seomoz-cdn.wistia.com/deliveries/dc4ef85ae147a507b8443a725635a6783ff9207b/file.jpg Bing's Duane Forrester on Webmaster Tools, Metrics, and Sitemap Quality Thresholds This week we are thrilled to have a special guest joining us for Whiteboard Friday: Duane Forrester, a top-of-the-line SEO who went over to the other side of the fence and now works at Bing's Webmaster Project as their Senior Project Manager. Duane's the one you'll see throughout their blog, and if you have a feature request or any questions about Bing's Webmaster tools, he's your man. Duane joins Rand to discuss a multitude of search topics, including Bing's Webmaster Tools suite, the metrics used and displayed in their tools, and some exciting and extremely important news about Bing's use of quality thresholds for sitemaps. Check it out, and let us know what you think in the comments below! 2011-03-04T18:10:41+00:00 yes 1251 seo sitemap webmaster tools bing seo http://www.seomoz.org/blog/preventing-linkbased-penalties-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/00540eb1c8ddea85d34433433112b0909855fc93/file.mp4 http://seomoz-cdn.wistia.com/deliveries/b502031a497cbc7b13d7a8eaad4bcc24705f1957/file.jpg Preventing Link-Based Penalties - Whiteboard Friday At the end of February, Google announced that it was updating its search algorithm to serve higher-quality results to searchers. The update has since been dubbed the "Farmer Update" due to the algorithm's new bias against what Google considers "sites which are low-value add for users, copy content from other websites or sites that are just not very useful." Translation: if you own www.how-to-rank-better-by-reading-these-articles-i-stole.com, things aren't going to be looking as peachy-keen as they may have been beforehand! In this week's Whiteboard Friday, Rand shows how to avoid being penalized by Google for suspicious linkage and having your rankings slip or completely disapparate as a result. He uses the example from the SEOptimise blog of What Happens When You Build 10,00 Dodgy Links to a New Domain in 24 hours. Hint: if you do own the aforementioned domain, you may want to reconsider your users' needs - for at least a couple of reasons. 2011-03-11T23:41:40+00:00 yes 560 SEO links Google penalty linkbuilding http://www.seomoz.org/blog/top-5-seo-questions-from-customers-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/25ae581fc2b460c7b42d22063a03b7d23eb1cf1c/file.mp4 http://seomoz-cdn.wistia.com/deliveries/85191272ac903cc4220f9bb2500b0c78ff828503/file.jpg Top 5 SEO Questions from Customers - Whiteboard Friday On this week's Whiteboard Friday, Cyrus and I will walk you through some solutions to 5 of the most common SEO problems we see on the Help Team, and I'll also let you know how to change your profile picture (we get asked how to do this a lot!). You may learn a thing or two, but if you feel like you don't need to know why only one of your pages is getting crawled or links aren't getting indexed, please feel free to skip this week! We'll get back to more advanced and general topics next week. 2011-03-21T15:52:18+00:00 yes 875 SEO beginner's seo seo questions top 5 http://www.seomoz.org/blog/which-link-metrics-should-i-use-part-1-of-2-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/3902f36d54ac517253600d25142f0ae4bad519a9/file.mp4 http://seomoz-cdn.wistia.com/deliveries/218581bad9686075b44c29a04910f9006461bf4b/file.jpg Which Link Metrics Should I Use? Part 1 of 2 - Whiteboard Friday For both personal knowledge and client satisfaction, it's really important to be able to track SEO progress quantitatively as well as qualitatively. One of the benefits and detriments of the field of SEO is that there is a lot of data out there, which helps make SEO tracking easier but at the same time can be overwhelming to even advanced SEOs. In a lot of ways, it's just a matter of choosing which data to use. For instance, just as you wouldn't use a katana to spread chevre, you wouldn't use the PR of a homepage to track a domain's success in search results. In a two part series beginning today, Rand is going to go over the definitions of some of the most popular metrics available right now, as well as the best ways to use metrics in your SEO analysis. Check back next Friday for part 2! 2011-03-26T00:24:10+00:00 yes 944 SEO metrics link metrics seo metrics http://www.seomoz.org/blog/which-link-metrics-should-i-use-part-2-of-2-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/6706ab57c728af209cf8a8eb6e67a5bdfacd029a/file.mp4 http://seomoz-cdn.wistia.com/deliveries/3ce87482fc8027fc9d79fee83b1f56992e1f2044/file.jpg Which Link Metrics Should I Use? Part 2 of 2 - Whiteboard Friday We all know that, at first, it can be really difficult to decide what the most valuable link metrics are and when to use them. Last week, Rand outlined and defined a variety of metrics that are used to assess the respective values of domains, pages, and links between them. This week, he's back with the stunning conclusion: how to actually use these link metrics in your research and how to choose which metrics to use for given research situations. If you were ever confused about when you should be using PageRank and when you should be using mozRank, fret no longer! 2011-04-04T23:02:43+00:00 yes 516 SEO metrics link metrics seo metrics http://www.seomoz.org/blog/how-to-track-your-social-media-strategy http://seomoz-cdn.wistia.com/deliveries/7341ac94eeb2747270fcda898733161b20bf90bc/file.mp4 http://seomoz-cdn.wistia.com/deliveries/9a357f842501b42b1d3afc3671f70674aefc7f08/file.jpg Track your social media strategy In this post I'm going to walk through a bunch of different ways of tracking your social media strategy. We'll start with the basic/easy stuff and move up to more complicated things. 2011-04-07T18:01:27+00:00 yes 63 social media strategy track social media seo strategy http://www.seomoz.org/blog/seo-link-analysis-pitfalls-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/6e8ee2349e6251ff74a4b5aa7372b1f1e1e08d66/file.mp4 http://seomoz-cdn.wistia.com/deliveries/c2e2eb666a9ae94bd47397d92071da712f2df4bd/file.jpg SEO Link Analysis Pitfalls - Whiteboard Friday Rand discusses some of the pitfalls that SEOs can fall into, and how to avoid these pitfalls by thinking editorially about the links you build. It helps to research the types of sites that rank well despite complete neglect of on-page optimization, and which sites actively participate in their relevant internet communites. 2011-04-08T16:51:25+00:00 yes 455 link analysis pitfalls seo link analysis link research pitfalls http://www.seomoz.org/blog/how-to-make-seo-happen-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/6b5ed36789512363ec32bf62ada19d155554f4b6/file.mp4 http://seomoz-cdn.wistia.com/deliveries/2e44238fa91d5dd9f6248cc6591477642adb3639/file.jpg How to Make SEO Happen - Whiteboard Friday Sure, you know SEO like you know the back of your hand. You know how to linkbuild, and you know how to do keyword research. Of course you've got a lot of SEO knowledge - you've been watching these Whiteboard Fridays every week, right? =P Well, now it's time to get crackin'! Unfortunately, it feels like you never have enough time to get done all the things you know you should do. Maybe the people in charge aren't willing to do the things you know they need to do to get positive results, or maybe you can't implement all the changes you'd like to in the short time you have because you're too busy building an encyclopaedic report for your client. There's a lot of ways to make SEO not happen for your client's site, but this week, Tom Critchlow from Distilled will show you how to avoid stagnation and keep the SEO ball rolling! 2011-04-15T17:09:23+00:00 yes 503 seo getting things done in house seo seo reporting http://www.seomoz.org/blog/correlation-data-for-seo-and-social-media-analysis-part-1-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/194b97f38ea04cb167bd872d1dbc2c7f1b2017d4/file.mp4 http://seomoz-cdn.wistia.com/deliveries/47d5ff7eaf1972e1e526217c27fa88c53e47ca90/file.jpg Correlation Data for SEO and Social Media Analysis - Part 1 - Whiteboard Friday One of the most helpful aids in doing SEO is knowing what factors actually affect your rankings. It seems obvious on its face, but not everyone prioritizes their SEO work with the knowledge of how changes to a site and link profile actually affect the SERPs. It's important to at least have some heuristics to use in pursuit of higher rankings, and while it's not always easy, it is possible to correlate optimization techniques with positive (or negative) movement in SERPs. SEOmoz tries to establish these correlations in our bi-annual Search Engine Ranking Factors project by running tests and consulting with professional SEOs; for instance, in 2009, we discovered that keyword-focused anchor text from external links was highly correlated with positive rankings (we're currently working on a new iteration of the report for 2011, so keep your eyes peeled!). As you probably know, and as Rand spends a little time explaining in this week's Whiteboard Friday, correlation is not causation. That being said, correlations are still important and useful information! In today's post, Rand begins a two-part series on how to use correlation data in your SEO and social media research. 2011-04-22T16:04:55+00:00 yes 787 seo correlation social media data analysis http://www.seomoz.org/blog/correlation-data-for-seo-and-social-media-analysis-part-2-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/035f29d55170ca77779b9e393668f8d36409b5e8/file.mp4 http://seomoz-cdn.wistia.com/deliveries/df84032aaf68b468ac42c2de1073e7fa0513293a/file.jpg Correlation Data for SEO and Social Media Analysis - Part 2 - Whiteboard Friday Last week, Rand discussed the importance of correlation data in general and how you can use it for SEO research. It's a lot easier to get things done if you know which tasks are high priority and which are low, and correlation data can help. This week, Rand finishes off this two-part series on correlation data by discussing some specific observations we've made about correlations between SEO tactics and their effects on rankings. There are some very interesting conclusions, so check it out! Also let us know in the comments below if you've been able to draw any correlations of your own. 2011-04-29T18:16:29+00:00 yes 616 seo correlation social media data analysis http://www.seomoz.org/blog/cross-domain-canonical-the-new-301-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/e1386787da422255c9aec18670d3adba3e043c0a/file.mp4 http://seomoz-cdn.wistia.com/deliveries/6e9a3f9fbb2fc54cd255258acd9fc0dd9ab1898a/file.jpg Cross-Domain Canonical The New 301? - Whiteboard Friday About a year ago Google announced the release of the canonical tag to the SEO world. The canonical tag helps in solving issues with duplicate content by letting Google know that pages with the tag are copies of the original page. Now we can do this across different domains to let Google know where the original content originated from and give credit to the original content owner. 2011-05-06T05:34:59+00:00 yes 372 canonical tag cross-domain canonical 301 redirect redirect domain http://www.seomoz.org/blog/seomoz-google-analytics-setup-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/af400f283e65f82b8973fce0ccbe7ad44dfdabcb/file.mp4 http://seomoz-cdn.wistia.com/deliveries/863ef852c63923d87ce82d033a94ae9e66c2386f/file.jpg SEOmoz Google Analytics Setup - Whiteboard Friday Tom Critchlow talks about the changes that he is working on with SEOmoz's Google Analytic's setup. From site speed to e-commerce tracking, Tom talks about the reasons why it's important to have these thing on your site. 2011-05-13T05:34:28+00:00 yes 394 google analytics e-commerce tracking site speed custom variables http://www.seomoz.org/blog/mobile-seo-tips-for-everyone-whiteboard-friday-12429 http://seomoz-cdn.wistia.com/deliveries/9bf0b52686ab29eeba8e5a84bc005ee0376d8a3c/file.mp4 http://seomoz-cdn.wistia.com/deliveries/695b743a5f909685e1d1c082635d6799e0373961/file.jpg Mobile SEO Tips For Everyone - Filmed on an iPad 2 - Whiteboard Friday We all use our cell phones (and those of us lucky enough, tablets) to figure out where we are and what's around us while we're on the go. While GPS is a godsend, location isn't the only thing you need to find when you're out. Facebook, Google, the SEO Blog... (I know a lot of you are watching this on a train, plane, or... well, I hope you're not watching this in your automobile!) - whatever you look for at home, you're likely looking for it while you're away from your desktop as well. Fortunately, most of the bigger sites out there have mobile versions of their pages so we don't have to pinch and squint to be be able to read anything. However, most organizations aren't willing or able to dedicate the time and resources towards maintaining multiple mobile versions of their site. How are you ever going to be able to optimize your mobile web presence when you don't have one?! Fret not! On this week's Whiteboard Friday, Cyrus from SEOmoz's very own SEO team gives some pointers on how to keep sites optimized for cell phones and tablets without breaking the bank or the brain. You'll find that we used an extremely relevant device to bring you today's WBF, so check it out! Also, read over the transcript for links and let us know any secrets you've discovered in the comments below. 2011-05-20T23:17:00+00:00 yes 531 mobile seo seo analytics social media http://www.seomoz.org/seo-toolbar http://seomoz-cdn.wistia.com/deliveries/f2de762431dfc340fe079535e7f6df201c56ff99/file.mp4 http://seomoz-cdn.wistia.com/deliveries/7bffd9253f2a3a79b57dc7971bb21caa2ad99624/file.jpg SEO Toolbar - Free SEO Tools for Firefox and Chrome The MozBar, SEOmoz's SEO toolbar is available for both Mozilla Firefox and Google Chrome. The MozBar provides easy access to some of the most powerful SEO tools and data while you surf the Web. 2011-05-26T19:08:49+00:00 yes 118 SEO Toolbar SEO Tools http://www.seomoz.org/blog/competitive-link-analysis-tips-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/3d434e7d3aa3a8e2aea8740b3ea77325fc105971/file.mp4 http://seomoz-cdn.wistia.com/deliveries/ee1b1dbff0d261e1fa23d4980bdc82aff967baad/file.jpg Competitive Link Analysis Tips - Whiteboard Friday We all want to build up the reputation and authority of our websites and this week Rand discusses some competitive link analysis tips using Open Site Explorer. He talks about how to avoid some common pitfalls when trying to get similar links that your competitors have and give you a few good ideas on how you should be doing it. If you have any tips that you can share with the community on how you do competitive link analysis, please feel free to share those in the comments. 2011-05-27T05:01:32+00:00 yes 509 competitive link analysis link analysis link analysis tips http://www.seomoz.org/blog/project-management-tips-for-marketing-teams-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/2d0b0aeabf40212508c937226a3de9d3b4206a06/file.mp4 http://seomoz-cdn.wistia.com/deliveries/d6da2575c6424b1790d7c6dbae51a254716b51dc/file.jpg Project Management Tips for Marketing Teams - Whiteboard Friday Time management is one of the toughest parts of any job, but in web marketing, it's impossible to do your job if you can't manage your projects. Since web marketers are wearers of many hats, it's helpful to collaborate, regroup, and organize often enough to keep on top of things. In this week's Whiteboard Friday, Tom Critchlow from Distilled and SEOmoz's VP of Marketing, Jamie, discuss some ways we maintain control here at SEOmoz and how you can adopt parts of our marketing team's project management methods in your own practice. 2011-06-03T17:54:41+00:00 yes 709 project management time management seo marketing http://www.seomoz.org/article/search-ranking-factors http://seomoz-cdn.wistia.com/deliveries/2dd5cc51398f8d3c8f22944ef39ef8c6ca163a16/file.mp4 http://seomoz-cdn.wistia.com/deliveries/6af33502a62c1d874e2a18fbe4107f9d5f64fd22/file.png 2011 Search Engine Ranking Factors SEOmoz's investigation into the search engine ranking factors using 132 industry experts and large scale data analysis. 2011-06-06T23:04:29+00:00 yes 272 search engine ranking factors ranking factors search engine http://www.seomoz.org/blog/smx-advanced-duane-forrester-from-bing-talks-social-schema-markup-and-honey-badger-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/ddedf995f74df747e26f4a2ab71be0ae77879c06/file.mp4 http://seomoz-cdn.wistia.com/deliveries/ab566619ce323219512b9c7d664b92ec855030b9/file.jpg SMX Advanced: Duane Forrester from Bing Talks Social, Schema Markup - Whiteboard Friday This week, SMX Advanced has taken over Seattle - and we've managed to get a piece of the action! That's right - we've got Duane Forrester, the Senior Project Manager of Bing's Webmaster Program, to talk with us about some of the new updates to Bing and Bing's Webmaster Tools. Rand talks to Duane about the new Facebook integration on Bing SERPs, the adoption of Schema.org metadata markup, and the Honey Badger update to Webmaster Tools (just like that most ferocious of animals, the Honey Badger update is really pretty bad-ass). 2011-06-10T22:19:11+00:00 yes 836 SEO honey badger bing schema http://www.seomoz.org/blog/smx-advanced-andy-atkins-kruger-talks-international-seo-and-yandex-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/f8d5cb726552b3cdfcc5084a4b496c2cee7e5561/file.mp4 http://seomoz-cdn.wistia.com/deliveries/29da63347a8a9fe1a32b00e96412354ad9d28b8c/file.jpg SMX Advanced: Andy Atkins-Kruger Talks International SEO and Yandex - Whiteboard Friday When most of us talk about SEO, the search engines we implicitly refer to are Google and Bing/Yahoo, but that's about it. Do you know which of these search engines is most popular in Russia? Neither! The largest search engine in Russia is Yandex, with millions of users and more market share than either of the other guys. You may have been wondering how to optimize your site for Yandex or other international search engines. While international SEO is fundamentally the SEO best practices we know and love, there are some nuances to consider when trying to optimize for search engines like Yandex. On Wednesday at SMX Advanced, Rand spoke with Andy Atkins-Krüger, the founder and CEO of international SEO firm WebCertain, about strategies for optimizing your site for Yandex and being conscious of international SEO. Have any tips of your own for optimizing for Yandex or other engines? Let us know in the comments! 2011-06-10T22:34:16+00:00 yes 445 international seo yandex russian seo search engine optimization http://www.seomoz.org/blog/how-googles-panda-update-changed-seo-best-practices-forever-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/95ce52ac66d6a2ae04ea74d463d6601c97ce878a/file.mp4 http://seomoz-cdn.wistia.com/deliveries/3f13e8ce587cff97b02670032ad326ef6200de90/file.jpg How Google's Panda Update Changed SEO Best Practices Forever - Whiteboard Friday It's here! Google has released Panda update 2.2, just as Matt Cutts said they would at SMX Advanced here in Seattle a couple of weeks ago. This time around, Google has - among other things - improved their ability to detect scraper sites and banish them from the SERPs. Of course, the Panda updates are changes to Google's algorithm and are not merely manual reviews of sites in the index, so there is room for error (causing devastation for many legitimate webmasters and SEOs). A lot of people ask what parts of their existing SEO practice they can modify and emphasize to recover from the blow, but alas, it's not that simple. In this week's Whiteboard Friday, Rand discusses how the Panda updates work and, more importantly, how Panda has fundamentally changed the best practices for SEO. 2011-06-24T23:22:08+00:00 yes 711 panda update seo best practices google update on page seo http://www.seomoz.org/learn-seo http://seomoz-cdn.wistia.com/deliveries/15fe5010c4e76aa57da9452a07681040301b0a9f/file.mp4 http://seomoz-cdn.wistia.com/deliveries/454f64d01db69bffbc7d6a03218cadc14a16340a/file.png Learn SEO - Training for Search Engine Optimization | SEOmoz Freshly updated for 2010, the Beginner's Guide is the most popular SEO learning resource on the web. More than 1 million users have read or downloaded this beautifully illustrated, value-packed, FREE resource. 2011-06-26T21:12:10+00:00 yes 922 http://www.seomoz.org/blog/whiteboard-friday-the-biggest-seo-mistakes-seomoz-has-ever-made http://seomoz-cdn.wistia.com/deliveries/de32a147ca8dfadd301816817386d99a90ade7a3/file.mp4 http://seomoz-cdn.wistia.com/deliveries/6eb9b2ad81daf6abf2525bcfd11b73e0076834ac/file.jpg Biggest SEO Mistakes - Whiteboard Friday | SEOmoz We screw up a lot here at SEOmoz (hell, they hired me), so we feel it is only appropriate to take this opportunity to share what we have learned in an effort to prevent you from making similar mistakes. SEO is complicated. The best we can do is practice, work hard and compare notes. 2011-06-26T21:14:29+00:00 yes 738 http://www.seomoz.org/blog/whiteboard-friday-how-to-get-an-seo-job-10504 http://seomoz-cdn.wistia.com/deliveries/5d9367eaea6b2ca80926142d573ef3c674f45f81/file.mp4 http://seomoz-cdn.wistia.com/deliveries/6206e70a139543827f94482ff81b1c2a882f53c9/file.jpg How to Get an SEO Job - Whiteboard Friday | SEOmoz This week's Whiteboard Friday is about how to get an SEO job. In it, I divulge the secret of how I suckered my way into how I earned this job. 2011-06-26T21:18:12+00:00 yes 499 http://www.seomoz.org/blog/seo-interview-questions-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/1ce5fd329c7b1dfd7df37474a3df9cbf72404003/file.mp4 http://seomoz-cdn.wistia.com/deliveries/b458a051b045b5866672b8247ac245ab9daafe6e/file.jpg SEO Interview Questions - Whiteboard Friday We've all been in difficult interview situations - you get a hard question and go on and on and on without giving a solid answer. In our realm, though, there are some SEO best practices that are so well established that everyone should know and be able to describe them to other people. If you're a business looking to hire an SEO (in-house, contractor, or otherwise), there's no better way to gauge an SEO's abilities than to ask them about basic SEO definitions and strategies. Similarly, SEOs looking for work should be prepared for a comprehensive interview that tests both their knowledge and their creative abilities. In this week's Whiteboard Friday, Rand talks about some of the questions that might come up in interviews for SEO positions and how to answer them (as well as discussing why interviewees should ask these questions). Have a good question for interviewers? Let us know in the comments! 2011-07-05T22:48:21+00:00 yes 680 seo seo interview seo questions hiring seo http://www.seomoz.org/blog/mixing-viral-content-with-business-content-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/0ea08fd653577e073118f9d2f5fd3f98163d67a3/file.mp4 http://seomoz-cdn.wistia.com/deliveries/605616842de2d20cf3e273c46d2101acfd28bc26/file.jpg Mixing Viral Content With Business Content - Whiteboard Friday A site can be a lot like a mullet: business in front, party in the back. How do you muss it all up and keep a site in style? Any given website naturally attracts a broad set of visitors, and herding that diverse audience onto the right pages is a huge undertaking (as you know, it's something to consider when doing site infrastructure SEO, etc.). This funneling gets even more difficult when there are some pages of a site that are pure linkbait, completely divorced from relevance to the rest of the site. This week, Rand discusses site infrastructure - how and when to homogenize a site, and when to keep things separated. 2011-07-08T15:54:45+00:00 yes 651 linkbait site infrastructure site design SEO IA http://www.seomoz.org/blog/blog-design-for-seo http://seomoz-cdn.wistia.com/deliveries/55ebb1762bde99c2d78271d7fe5229fae140f8f0/file.mp4 http://seomoz-cdn.wistia.com/deliveries/c688f71d8e18456ac803a7f116d6ce0da86be794/file.jpg Blog Design for SEO As Blogpulse reports over 165 million identified blogs on the internet, it's safe to say that very few are "done right." I asked my wife, a terrific graphic designer, if she would create an infographic combining SEO and blog design. You probably know someone with a blog who can benefit from this information. Bookmark it and use it as a reference. It presents classic fundamentals as well as tips based on cutting edge research. 2011-07-14T18:18:24+00:00 yes 8 http://www.seomoz.org/blog/external-linking-good-for-seo-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/6d398ed075a0b2ed3bbc26ad135634b1b1f7e4eb/file.mp4 http://seomoz-cdn.wistia.com/deliveries/fec21bdc670e919f54ebeb9ef53161263a7d7fa9/file.jpg External Linking Good For SEO External linking doesn't sound like it's that difficult of a situation but for many SEOs there's an ongoing debate about how you should do external linking on your website. This week Cyrus, our web strategist, goes over two very different methods of handling external linking on your website. While there are benefits and problems with each strategy, we want to know what method you use and why! Feel free to leave you comments below and discuss what method you use. 2011-07-15T05:09:42+00:00 yes 364 external linking linking seo nofollow linking seo external linking http://www.seomoz.org/blog/replicate-googles-panda-questionnaire-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/7f18bc5b53f052b9e8e352adb0ad573518b66868/file.mp4 http://seomoz-cdn.wistia.com/deliveries/33dad2fdb1dca71c6d5f42b48ccb70f3d1b48d18/file.jpg Replicate Google's Panda Questionnaire - Whiteboard Friday Want to recover from Panda or improve your site's quality? This week Will Critchlow and Rand talk about an idea of Will's to replicate the Panda survey to find out what people think about your site and if it might get hit by the next Panda Update. 2011-07-29T06:48:52+00:00 yes 838 panda panda questionnaire site quality panda site quality http://www.seomoz.org/blog/googles-negative-ranking-factors-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/0fa41520c90b64e10b88b48dd3956787bdd2c56a/file.mp4 http://seomoz-cdn.wistia.com/deliveries/04c3162f5d068e0c8f70001ff6a25c0edb840bff/file.jpg Google's Negative Ranking Factors - Whiteboard Friday You've heard about SEOmoz's study of Google ranking factors, but what about negative ranking factors? Sure, positive factors such the correlations between social media shares and higher rankings earn a lot of attention. 2011-07-29T06:50:28+00:00 yes 388 ranking factors negative ranking factors positive factors website rankings http://www.seomoz.org/blog/external-linking-good-for-seo-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/734301af242b94187849d2232f30f994402cb713/file.mp4 http://seomoz-cdn.wistia.com/deliveries/a37f69100d07293d7e28a2397e8460deaf9f62f8/file.jpg Is External Linking Good For SEO? - Whiteboard Friday External linking doesn't sound like it's that difficult of a situation but for many SEOs there's an ongoing debate about how you should do external linking on your website. This week Cyrus, our web strategist, goes over two very different methods of handling external linking on your website. While there are benefits and problems with each strategy, we want to know what method you use and why! 2011-07-29T06:51:48+00:00 yes 364 External Linking Good SEO Linking External Linking SEO http://www.seomoz.org/blog/scaling-link-building-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/6d4b20f3e820442f8be1cbabe28fe07ec76ebc09/file.mp4 http://seomoz-cdn.wistia.com/deliveries/6bcf25cdc5ffcc037ecebdd9d09f3f760e691c25/file.jpg Scaling Link Building - SEOmoz Whiteboard Friday Link building can be the most tedious and time-consuming task of SEO. At least, that's how a lot of people feel about it. Ever want to know how to scale link building to avoid the pitfalls of wasted time and effort? This week, Tom Critchlow from Distilled interviews Ross Hudgens, an SEO currently working at Full Beaker in Bellevue, Washington, about some strategies you can use to scale your link building and get more links with less effort. Hiring people with hustle is a big part of it, but using APIs and outsourcing development can help too (though some aspects of linkbuilding simply are not outsourceable, as Tom and Ross explain). Do you have any strategies you use to scale your linkbuilding? Let us know in the comments below! 2011-08-04T18:11:56+00:00 yes 1107 http://www.seomoz.org/blog/director-of-bing-discusses-holistic-search-and-clickstream-data-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/0dba4bd93a60d895a65daece030a5cf224381b4c/file.mp4 http://seomoz-cdn.wistia.com/deliveries/cace1a8ea3403413e5292a76bec5d0547f942e7e/file.jpg Director of Bing Discusses Holistic Search and Clickstream Data - SEOmoz Whiteboard Friday A little over a couple weeks ago, Search Engine Land broke the story that Bing uses clickstream data from Google searches as a ranking factor in its results. The article was entitled, "Google: Bing Is Cheating, Copying Our Search Results," and as you can imagine, there was a lot of response from the SEO community. After the flames cooled down and the information in the article was discussed further, SELand wrote up a counter piece, "Bing: Why Google’s Wrong In Its Accusations," entailing a walk-through of what exactly Bing was doing and why it's not "copying" per se but instead mere consideration of a valuable search signal. 2011-08-04T18:30:43+00:00 yes 1592 http://www.seomoz.org/blog/creative-ways-to-get-links-from-a-reluctant-target-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/86dfaa4b578c7c0342de5340afb8468b60948ab5/file.mp4 http://seomoz-cdn.wistia.com/deliveries/cec40108aaf32a149378e6974e35dbdf8d10d1fe/file.jpg Creative Ways to Get Links from a Reluctant Target - Whiteboard Friday | SEOmoz Happy new year, mozzerati! Another year, another 52 Whiteboard Fridays to be had. I don't know about you, but I'm totally pumped to see what the whiteboards have in store for us this year! You may notice a new and friendly banjo-pickin' Roger in the beginning of this week's video, and you'd be quite apt in doing so. Our intro graphics have definitely taken a turn for the snappier this year - let us know what you think in the comments. 2011-08-04T18:46:35+00:00 yes 433 http://www.seomoz.org/blog/scary-seo-mishaps-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/2e5532ab39eefbb07f0ffffa1a8d4c8fed9c588b/file.mp4 http://seomoz-cdn.wistia.com/deliveries/85ea8e76bc2ced693ee9b09e5294bcf89cdabd8a/file.jpg Scary SEO Mishaps - Whiteboard Friday | SEOmoz Happy Halloween mozzerati! Oh, Roger wants me to tell you: "Trick or treat!" Actually, this week we've got a lot more treats than tricks for you. Our treats will even help you overcome some of the nasty trixes of the SEO world! Jen Lopez, our Community Manager at SEOmoz, is here to tell you about some of the scary SEO mishaps that could happen to you if you're not careful. You're going to want to watch this one all the way through; I hear there's a wiked Halloween mozzter mash at the end! Roger may even go trick or treating after the credits... 2011-08-04T18:54:55+00:00 yes 528 http://www.seomoz.org/blog/2-actionable-seo-metrics-youre-probably-missing http://seomoz-cdn.wistia.com/deliveries/54ead7b07821aefa4911f4ea102a5460542ed607/file.mp4 http://seomoz-cdn.wistia.com/deliveries/d3ea81eac2163232162f7a26673bef5787ac4d0e/file.jpg 2 Actionable SEO Metrics You're Probably Missing - Whiteboard Friday | SEOmoz Everyone loves metrics! Even more so, everyone loves taking action! After all, that's why we have Action Man, international man of.... well, action. This week, Rand helps you become an action man or woman yourself - that's right, we're talking about you! In this week's Whiteboard Friday, Rand discusses two metrics that you may not be using in your current campaign; if you're not, then you've got a lot of action to catch up on! 2011-08-04T18:56:05+00:00 yes 480 http://www.seomoz.org/blog/image-seo-basics-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/6bdb0025778d6ec2004a38ee3008f880adb6358e/file.mp4 http://seomoz-cdn.wistia.com/deliveries/11cd6eb8f257d20ad2e636853b0b347a0ec998b8/file.jpg Image SEO Basics - Whiteboard Friday | SEOMoz A few weeks ago Danny showed us some of the basics for video SEO, a medium that may not initially seem valuable for SEO purposes. Well, Danny dispelled that illusion swiftly, with a little help from his friend Doc Brown. This week, Danny's out there alone but still manages to show us that words aren't all they're cracked up to be; videos can yield some great SEO value, too. Besides giving us proven and actionable suggestions, Danny also postulates on some experimental and potential ways to optimize images that may prove useful now and in the future. 2011-08-04T18:57:54+00:00 yes 432 http://www.seomoz.org/blog/optimizing-seo-resources-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/3ed566f5592518e5d9d7f224006b9018f4414d00/file.mp4 http://seomoz-cdn.wistia.com/deliveries/ba0d0b879182c91d238c7e5e3dd3f0deec842d5a/file.jpg Optimizing SEO Resources - Whiteboard Friday | SEOmoz Hello everybody! My name is Aaron Wheeler and I do customer service here at SEOmoz; if you call us or email us, there's a 50% chance you'll end up talking to me. Oh well! Your loss is my gain. =) Anyways, one of my new tasks in the office will be video production so you may end up seeing my gob around the blog every once in a while. I'll be the main one posting these Whiteboard Fridays in the future as well as some of the other glorious cinema we create to vitalize your ears and eyes. It'll be fun! If you have any feedback or ideas, I'd love to hear them; you can reach me by email or twitter at my contact page: Aaron Wheeler. Nice to meet you! 2011-08-04T19:01:14+00:00 yes 444 http://www.seomoz.org/blog/ecommerce-seo-making-product-pages-into-great-content-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/fc143d15ac99339a41b6d6c829d995f9c89446c5/file.mp4 http://seomoz-cdn.wistia.com/deliveries/7a2299aa12dd0c85338da0b2507fcf737a0da4e4/file.jpg Making E-commerce Product Pages Into Great Content - Whiteboard Friday | SEOmoz In this week's Whiteboard Friday, Rand Fishkin explains how to turn boring product pages into conversion-worthy product selling machines. These tips are topical (with the holiday season coming up), useful and in most cases, reletively easy to implement. 2011-08-04T19:04:29+00:00 yes 531 http://www.seomoz.org/blog/whiteboard-friday-outsourcing-content-creation http://seomoz-cdn.wistia.com/deliveries/684c39f2418df50a806cf68c4a14b715228655a3/file.mp4 http://seomoz-cdn.wistia.com/deliveries/5537aad6d6930339388f78067739192be9c79ea7/file.jpg Outsourcing Content Creation - Whiteboard Friday | SEOmoz This week on Whiteboard Friday, Rand Fishkin describes the methods he recommends for outsourcing content creation. Content is extremely important for SEO and users alike so these best practices are important for those of us without the luxury of an in-house staff of copywriters. 2011-08-04T19:05:46+00:00 yes 587 http://www.seomoz.org/blog/whiteboard-friday-dominate-your-brand-search-engine-result-page http://seomoz-cdn.wistia.com/deliveries/68002269a24d03accbf2f4055daa8840e3e2b51e/file.mp4 http://seomoz-cdn.wistia.com/deliveries/62386dc87c43d53083393f18e766a2e421b95a3d/file.jpg Dominate Your Brand Search Engine Result Page - Whiteboard Friday | SEOmoz This week on Whiteboard Friday we pull a secret out of the SEO secrets vault. This handy strategy helps you take advantage of the specific types of results that Google chooses for people and company based searches and helps you dominate your brand search engine result page. 2011-08-04T19:08:14+00:00 yes 355 http://www.seomoz.org/blog/tactics-for-early-adopter-marketers-on-google-plus-whiteboard-friday#jtc149979 http://seomoz-cdn.wistia.com/deliveries/9adc4df2d99b22eff27f87e2d317a2622909cf40/file.mp4 http://seomoz-cdn.wistia.com/deliveries/1903a0879cebb323e6ebe21cf4edb333823605cc/file.jpg Tactics for Early Adopter Marketers on Google Plus - SEOmoz Whiteboard Friday Roger Mozbot invited you to join him on Google+! Well, he would, if he had an account. Unlike the rest of us, he's waiting until it comes out of beta, a wise decision considering some of the problems the social network has faced in the past weeks. On the other hand, there's a lot to like about Google Plus; if anyone's taking a shine to it early on, it's online marketers of all stripes. As with Twitter, it can take some work to get valuable invites from the right people. Not getting added to as many circles as you'd like to be? Will Critchlow from Distilled talks with Rand about some strategies you can employ to get those invite emails flowin' faster than spice flows out of Arrakis. 2011-08-05T16:12:21+00:00 yes 432 google plus social media web marketing facebook http://www.seomoz.org/blog/what-is-googles-pagerank-good-for-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/fc0b66d0b6d174419905444502678e0ac806e9fc/file.mp4 http://seomoz-cdn.wistia.com/deliveries/932398edc232728c7e5f607a0bb15b32451adda9/file.jpg What is Google's PageRank Good For? - SEOmoz Whiteboard Friday Sure, PageRank is older than Emperor Palpatine, but a lot of SEOs still use it as their primary metric for link research and rankability. Unfortunately, using PageRank exclusively to measure progress and page value can yield results as ugly as the Emperor's face. Since Google updates PageRank so sporadically, you may not get an accurate picture of a page's actual value. That being said, Google updated PageRank late June and a lot of SEOs are talking about it! After all, it's not a completely useless metric. Rand covers some of the uses for PageRank in this week's Whiteboard Friday! 2011-08-12T15:58:43+00:00 yes 831 pagerank update google metric metrics SEO http://www.seomoz.org/blog/whiteboard-friday-keyword-strategies-kill-the-head-or-chase-the-tail http://seomoz-cdn.wistia.com/deliveries/c29c3f232ce0e938fb9e7a7bb9547ca5289b190d/file.mp4 http://seomoz-cdn.wistia.com/deliveries/519a2b19609caea458bc1ad61f4a2788b703f7f2/file.jpg Keyword Research: Kill the Head or Chase the Tail - Whiteboard Friday There's always debate: when conducting your keyword research, should your strategies focus on your big head terms, or those wide-ranging tail terms? We've invited one of our best mozMates, Will Critchlow of Distilled, to join us for a look at how to balance your keyword strategy. 2011-08-17T22:07:57+00:00 yes 476 http://www.seomoz.org/blog/whiteboard-friday-making-clients-happy http://seomoz-cdn.wistia.com/deliveries/c56f0d29380719850afed70aacdd7f99bbd30548/file.mp4 http://seomoz-cdn.wistia.com/deliveries/f0f7fc6e99675e9e5568480d220b2bb68bf13772/file.jpg SEO Services - Making Clients Happy - Whiteboard Friday This week Will Critchlow is back to help Rand talk about best practices for keeping your clients (and yourself) happy during consulting contracts and when you deliver on your SEO services. It's important to start early (setting expectations, contracting, agreeing on KPIs), maintain good communication, and follow through on deliverables. Happy clients mean more SEO business, improved reputation, higher demand and more success for you. Check out this Whiteboard Friday to get some ideas about where you might be able to improve your process and leave your clients so happy they'll sing your praises to everyone they know. 2011-08-17T22:40:40+00:00 yes 898 http://www.seomoz.org/blog/whiteboard-friday-domain-authority-page-authority-metrics http://seomoz-cdn.wistia.com/deliveries/c77d7ada65c00403ae9af61bf7f876c7411d23a5/file.mp4 http://seomoz-cdn.wistia.com/deliveries/3f66288aa4ca6c01f3258c151434840cfc0f4ca5/file.jpg Domain Authority Metrics - Whiteboard Friday | SEOmoz This week we've got a special Whiteboard Friday double feature! As you've probably heard, we launched our new link checker and backlink analysis tool, Open Site Explorer, this week and it makes use of some exciting new metrics: Domain Authority and Page Authority. We asked our old chum, Will Critchlow, to talk to Rand about these metrics to help everyone understand what they are, what goes into them, how to use them, and why we created them. 2011-08-18T17:18:49+00:00 yes 678 http://www.seomoz.org/blog/whiteboard-friday-domain-authority-page-authority-metrics http://seomoz-cdn.wistia.com/deliveries/1c70f8237fb34de8948177d0ac8135d8fc1c3267/file.mp4 http://seomoz-cdn.wistia.com/deliveries/77d0cd0b3f147681b3ea38fada90fead671fce45/file.jpg Page Authority Metrics - Whiteboard Friday | SEOmoz This week we've got a special Whiteboard Friday double feature! As you've probably heard, we launched our new link checker and backlink analysis tool, Open Site Explorer, this week and it makes use of some exciting new metrics: Domain Authority and Page Authority. We asked our old chum, Will Critchlow, to talk to Rand about these metrics to help everyone understand what they are, what goes into them, how to use them, and why we created them. 2011-08-18T18:22:33+00:00 yes 953 http://www.seomoz.org/blog/whiteboard-friday-optimizing-topic-pages http://seomoz-cdn.wistia.com/deliveries/dbad4c8c7947aa0d5615a8f6ace2173798bbc831/file.mp4 http://seomoz-cdn.wistia.com/deliveries/bdc8df3d390b9a0393024c029e6035bfc8a1ac7d/file.jpg Optimizing Topic Pages for SEO with Marshall Simmonds - Whiteboard Friday This week we're pleased to welcome Marshall Simmonds, CEO of Define Search Strategies and Chief Strategist for the New York Times, to Whiteboard Studios. Whether or not to use topic pages--and how to use them effectively--is a topic of some debate in the SEO world. Well, who better to ask about it than the guy in charge of SEO strategy for the NYT and About.com, two of the topic page-iest sites on the web? 2011-08-18T21:36:19+00:00 yes 670 http://www.seomoz.org/blog/whiteboard-friday-choosing-an-seo-consultant http://seomoz-cdn.wistia.com/deliveries/72d9b86d2f6b7705777728f84863542544fc96a8/file.mp4 http://seomoz-cdn.wistia.com/deliveries/59c04981500956d999ecc6c123202e316a40b7d2/file.jpg Choosing an SEO Consultant - Whiteboard Friday | SEOmoz Will Critchlow of Distilled (who recently took over SEOmoz's consulting business) is back in Whiteboard studios to help Rand discuss how to Choose an SEO consultant--or any consultant for that matter. Whether you're a consultant yourself, you frequently work with consultants, or you're thinking of outsourcing some work for the very first time, you'll find this week's video worthwhile. Knowing beforehand how the engagement needs to be structured, what you expect to get, where to find good recommendations and/or sources of consultants, and how to determine whether they have the skills and expertise you require are all critical steps to a successful and relationship (and making sure you get what you paid for). Join Rand and Will as they help you figure out how to get the best results for your consulting dollar. 2011-08-18T22:42:11+00:00 yes 749 http://www.seomoz.org/blog/statistics-dont-make-these-mistakes-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/0b6727032a74c37d49c9acf00f16ca08ad2f021f/file.mp4 http://seomoz-cdn.wistia.com/deliveries/e80cdea0b268c30df7300eed9021ae8e8280bd3b/file.jpg Statistics - Don't Make These Mistakes - SEOmoz Whiteboard Friday Statistics can be very powerful tools for SEOs, but it can be hard to extract the right information from them. People understandably make a lot of mistakes in the process of taking raw data and turning it into actionable numbers. If you know what potential mistakes can be made along the way, you're less likely to make them yourself - so listen up! Will Critchlow, the co-founder and chief strategist at Distilled, has a few tips on how to use valid and sound statistics reliably. 2011-08-19T18:36:45+00:00 yes 628 statistics data seo reporting http://www.seomoz.org/blog/7-ways-to-take-advantage-of-googles-site-speed-algorithm-popup-video-style http://seomoz-cdn.wistia.com/deliveries/8a80b36b532f51587a22f9a1921cd76ba5c363dd/file.mp4 http://seomoz-cdn.wistia.com/deliveries/88363395e4e02e98eac746c86b317678c016f0ed/file.jpg Google's Site Speed Algo - 7 Ways to Take Advantage - Whiteboard Friday | SEOmoz Want happier website visitors and higher rankings? This week's Whiteboard Friday is about how and why to speed up your website. It is more technical than previous videos so I tried to spice it up with an ode to one of my favorite canceled TV Shows, Pop-up Video. Can't stand the content? At least the added commentary is entertaining. (It is the perfect plan ;-p) 2011-08-22T20:50:41+00:00 yes 542 http://www.seomoz.org/blog/the-beginners-guide-to-getting-links-from-bloggers-video http://seomoz-cdn.wistia.com/deliveries/68793f4bfda7a2894a2730042fb66b6f96809312/file.mp4 http://seomoz-cdn.wistia.com/deliveries/4f4427bb92172a546ab9c4df5879228c6e8d4afc/file.jpg Getting Links From Bloggers - The Beginner's Guide - Whiteboard Friday | SEOmoz This weeks Whiteboard Friday is a little bit different than normal but a lot more awesome. I took the lead this week and am sharing 5 tips that beginners can use to get links from bloggers. This educational video is full to the brim with helpful tips, odd tangents and one very poor impression of a news anchor. 2011-08-22T20:55:37+00:00 yes 505 http://www.seomoz.org/blog/whiteboard-friday-we-bought-links-and-it-worked http://seomoz-cdn.wistia.com/deliveries/a66b1b6dd131e654f990cf149d2416b6e4c79829/file.mp4 http://seomoz-cdn.wistia.com/deliveries/569a35c0b9b0f4cdec41dab12de7564e595f4989/file.jpg Buying Links for SEO - It Worked - Whiteboard Friday | SEOmoz Bought a link for a three word phrase with a Keyword Difficulty Score of 30% Directed it at an SEOmoz blog post with the term in the body, but not in the title tag Ranking before link purchase: #458 Ranking after link purchase: #30 Time elapsed: 8 days (all links were pulled as soon as changes were observed) 2011-08-22T22:01:13+00:00 yes 607 http://www.seomoz.org/blog/whiteboard-friday-how-search-is-changing http://seomoz-cdn.wistia.com/deliveries/9009a2b2c258042708748725d69b606886d4083e/file.mp4 http://seomoz-cdn.wistia.com/deliveries/0141fa765c4f1e3551fd7918185a52c54d860ee2/file.jpg How Search is Changing - Whiteboard Friday | SEOmoz This week Rand discusses recent changes that seem to signal the coming of another big shift in how the engines determine results. With the incorporation of social networks into results, increased personalized search, and even Google Buzz, the social graph is clearly becoming a more and more important factor for the engines. What will these changes mean for online marketers and how can you take advantage of them? Watch this week's Whiteboard Friday and find out... 2011-08-22T22:04:18+00:00 yes 655 http://www.seomoz.org/blog/whiteboard-friday-the-renewed-value-of-branding http://seomoz-cdn.wistia.com/deliveries/9c5f84d5e8a65e7cf04fc1769d0db49743502d54/file.mp4 http://seomoz-cdn.wistia.com/deliveries/e35182b24b344cf70ce95c51438c7881aecbe400/file.jpg The Power of Branding for SEO - Whiteboard Friday | SEOmoz This week we take a look at how shifts in the engines over the last year have made it more important than ever to really pay attention to brand-based marketing. A year or so ago, the engines started giving more weight to established brands, but things have become more interesting: With enhanced attention to personalized search, click patterns, and brand preferences emerging through individual search history, having an identifiable brand is a huge asset. Throw in the new aspect of social search--wherein the influences and preferences of your social network are used to influence inform your decisions, and creating an identifiable brand becomes even more powerful. Watch this week's video to learn even more about how branding can help you accomplish big things... 2011-08-22T22:57:01+00:00 yes 599 http://www.seomoz.org/blog/whiteboard-friday-5-things-youre-not-doing-but-should-be http://seomoz-cdn.wistia.com/deliveries/3f153b05bc0abed24899c42a13ac680782d0101c/file.mp4 http://seomoz-cdn.wistia.com/deliveries/cd91cd7773a754fe24c1fb0fbc9e1dbb2b6200c2/file.jpg 5 Things You're Not Doing For SEO, But Should Be - Whiteboard Friday | SEOmoz This week, we've got a couple of newcomers to Whiteboard Studios! Our very own Jen Lopez and Danny Dover (whom you should know well thanks to Jen's Meet the Mozzers post) are pinch-hitting for our globe-trotting CEO. Let's all give them a big welcome. We did a PRO Site Review Webinar last week and noticed a few SEO issues that are all-too-common. So, in this week's Whiteboard Friday, Jen and Danny will walk you through five common areas where people often make mistakes, and explain quick fixes that can help you improve, including bot blocking, courting the Linkerati, identifying problems using Top Pages, analyzing conversion rate, and addressing canonicalization. 2011-08-24T05:10:16+00:00 yes 495 http://www.seomoz.org/blog/article-marketing-mostly-a-scam-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/8091277e2fe200f64a2dd4169079995107a99a01/file.mp4 http://seomoz-cdn.wistia.com/deliveries/c410b40574fccd31f2d756100800cee9c1bb79c5/file.jpg Article Marketing - Mostly a Scam - SEOmoz Whiteboard Friday | SEOmoz Article marketing is mostly a scam. Well, wait... some types of article marketing are really scammy. Guest blogging, legitimate article sharing, and similar tactics are great and sustainable linkbuilding practices, but making up terrible article content and passing it off as something people should read or link to is both bad for users and bad for long-term SEO. This week, Rand discusses some of the reasons article marketing is so nefarious and some alternatives that are more user-friendly. 2011-08-26T18:21:10+00:00 yes 629 article marketing content seo linkbuilding black hat seo http://www.seomoz.org/blog/whiteboard-friday-faceted-navigation http://seomoz-cdn.wistia.com/deliveries/5b0631ba6f4de214f2851d4ae99920de826ed3ca/file.mp4 http://seomoz-cdn.wistia.com/deliveries/2ee54f9ec713d9770c4622a6d64550da210e1592/file.jpg Faceted Navigation for SEO - Whiteboard Friday | SEOmoz So last week Eric Enge interviewed everybody's favorite Spam Cop, Matt Cutts (not to be confused with everybody's favorite Axe Cop), about all sorts of juicy Googleyness. You can read the whole enchilada over at Stone Temple, or view an illustrated version Rand put together (I recommend you do both, it's really good material). The interview shed a lot of light but also inspired some confusion and questions, especially about how much of a site Big G will or won't crawl. If you've got a big site, say an e-commerce site with lots of flexible navigation and categorization, this could be a big problem for you. Fear not! This week's Whiteboard Friday will show you a clean, simple way to allow for both great usability for your visitors and compact, straightforward crawlability for the engines. 2011-08-28T20:42:36+00:00 yes 410 http://www.seomoz.org/blog/whiteboard-friday-twitter-as-an-seo-research-tool http://seomoz-cdn.wistia.com/deliveries/5d3956a8beaa5d72441567a603d2afcab52bd341/file.mp4 http://seomoz-cdn.wistia.com/deliveries/ed41a045e7d93c81df7e57cafcb9457f4dd5d0a1/file.jpg Twitter as a Research Tool for SEO - Whiteboard Friday | SEOmoz Sure, you use Twitter as a social media tool, but have you ever considered it as an SEO research tool? No? Well watch and learn this week to find out how you can harness it in a whole new way. Now that social signals (particularly Twitter) are becoming more important in the engines, they can help you pinpoint when a keyword is going to trip the 'Query Deserves Freshness' switch. If you can figure that out, you can gain a big competitive advantage by publishing fresh content in a targeted, timely manner. 2011-08-28T20:46:01+00:00 yes 279 http://www.seomoz.org/blog/whiteboard-friday-whats-working-for-you-with-richard-baxter http://seomoz-cdn.wistia.com/deliveries/6915f97f6409fe73f605df0e17abe40bcd00e3c0/file.mp4 http://seomoz-cdn.wistia.com/deliveries/32c51e2d95202c3744fdedc2e567b116eef6e2d9/file.jpg What SEO Tactic is Working for You? with Richard Baxter - Whiteboard Friday | SEOmoz Whether you have multiple types of content on your site (maybe a blog, tools, articles, etc.), or you have limited content types across different topics (blog posts about cats, kittens, evil cats, ninja kittens, evil ninja kitten cats, etc.), wouldn't it be nice to know which content types or topics bring you the most and best traffic? Never fear, Richard's here to explain his handy-dandy system to do just that! By the end of this video you'll know exactly which stats to pull from your analytics to create a so-shiny-it's-practically-chromed spreadsheet that will let you peer deep into the inky black heart of your site and know the stars, the slackers, and the shiftless hobos among your content. 2011-08-28T20:51:14+00:00 yes 638 http://www.seomoz.org/blog/whiteboard-friday-get-indexed-faster-with-richard-baxter http://seomoz-cdn.wistia.com/deliveries/5449641f87e052f53c59011fde93c6c41fdd3316/file.mp4 http://seomoz-cdn.wistia.com/deliveries/08e01038afc69a8e31ce419b9ad6146ce96f33d7/file.jpg Get Indexed Faster - SEO Tips with Richard Baxter - Whiteboard Friday | SEOmoz One of our favorite things about SMX Advanced is that it brings all kinds of cool people to town, and you know what that means: special guest stars on Whiteboard Friday! This week one of our pals from across the pond, Richard Baxter of SEO Gadget, joins Rand to talk about how to get your content indexed faster. When you're covering poppin'-fresh, trending, news-worthy content, there's no time to sit around whittling miniature canoes and waiting for Google to come crawl your site and index your new content. That sort of passive attitude will allow your competitors to dominate all of that awesome Query Deserves Freshness search traffic and make enough money to go buy real, full-size canoes whittled by fine Native American craftsmen. You'll be poor and jealous, and we just can't have that. Watch this week's video to learn several near-magical strategies to get your fresh content indexed faster than meth-fueled panther (that's fast, people)! 2011-08-28T20:55:08+00:00 yes 557 http://www.seomoz.org/blog/whiteboard-interview-googles-matt-cutts-on-redirects-trust-more http://seomoz-cdn.wistia.com/deliveries/c0bca9b8e2b899365f2c6f81bd3de763d1d2f1cf/file.mp4 http://seomoz-cdn.wistia.com/deliveries/dd8faf8a652ceb152694095bbab62c432bda82d6/file.jpg Google's Matt Cutts Interview on Redirects, Trust + More - Whiteboard Friday | SEOmoz We've got a very special bonus video for you today. Our buddy-and the Googliest spam cop to ever walk the webz - Matt Cutts stopped by to do a quick interview in front of ye olde whiteboard. Watch in wonder and amazement as Rand and Matt discuss headers, status codes, how much of the web is worth indexing, porn, redirect chains, URL structures, geo targeting, leaking link juice, and amateur beekeeping! 2011-08-29T22:08:39+00:00 yes 1182 http://www.seomoz.org/blog/whiteboard-friday-article-marketing-submission-for-seo http://seomoz-cdn.wistia.com/deliveries/950eb864d76bd60747d8d4ceea9522c7cf8e9516/file.mp4 http://seomoz-cdn.wistia.com/deliveries/6b06f678e372260f2f60e99de41ec43d356a6edb/file.jpg Article Marketing + Submission for SEO - Whiteboard Friday | SEOmoz Content, content, content...everybody wants it, everybody needs it, and you're great at creating it, but maybe nobody's reading it. Since that brainy brain of yours is already pumping this stuff out, how can you leverage your great content to get some quick and easy links? "How 'bout this for a story: 'Man with giant baby head considers gubernatorial bid'?" There are all kinds of ways to distribute your content: article submission sites, one-off submissions, self-publication...on and on. As with everything else, there are trade-offs to each dissemination vector and that's what we're talking about this week: What are the pros and cons of using article/content marketing as an SEO strategy? Where and how can you identify potential partners to get the highest quality links for your content? When is it better to let someone else publish your work? Are links the best arbiter of value? The answers to all these questions and more await you in this week's Whiteboard Friday... 2011-08-29T22:11:48+00:00 yes 518 http://www.seomoz.org/blog/whiteboard-friday-when-optimizing-dont-test-everything http://seomoz-cdn.wistia.com/deliveries/291971ee23a38e1283ab87d8d2a2b2f2164b4d8b/file.mp4 http://seomoz-cdn.wistia.com/deliveries/b1a4617187385d56aa6042ee4c83eee229cc8094/file.jpg When Optimizing for SEO, DON'T Test Everything - Whiteboard Friday | SEOmoz Test, test, test! That's the mantra these days. Conversion Rate Optimization is the buzzword on everybody's lips (and tweets). So why are we telling you NOT to test? Well, we're not, we're just saying to be smart about it. People often get a testing platform ready to roll and then start obsessing over just how intricate they can get with multi-variate tests...it's a walk before you crawl scenario. Start with the big picture: A/B tests of major page layouts, even MVTs on major design changes. Those things can yield MAJOR uplifts in conversions and they're the things you need to focus on before you worry about what color font you use in your H1 tag and the 0.0001% lift you get from it. 2011-08-29T22:47:10+00:00 yes 275 http://www.seomoz.org/blog/whiteboard-friday-seofriendly-real-time-content http://seomoz-cdn.wistia.com/deliveries/937547757011ea5659ef851a6bd4afaa96263606/file.mp4 http://seomoz-cdn.wistia.com/deliveries/6c85989308f358e91b730b2f03cf97a7220618ec/file.jpg SEO-Friendly Real Time Content - Whiteboard Friday Real-time search is all the rage right now, but how can you turn your real-time content into SEO-Friendly material for your sites? All of those tweets, chats, feebs (that's short for facebook status updates--let's make it happen, people), etc. add up to a lot of content...unique content that belongs to you. For instance, if you don't somehow reclaim those couple thousand tweets you've made, all of that content stays with Twitter and gets lost in their archives (which don't rank) . However, if you figure out how to turn that content into topic-related pages on yoru own site, then it becomes useful to you. Watch this week's video to learn some strategies for taking your real-time content and making it work for you. 2011-08-29T22:48:37+00:00 yes 305 http://www.seomoz.org/blog/whiteboard-friday-link-building-with-nudges http://seomoz-cdn.wistia.com/deliveries/dc1ac14d6a146d3bf704eda0e2706ace59b3011d/file.mp4 http://seomoz-cdn.wistia.com/deliveries/4788e1b144fc254b2a5e26678c73e28531d72fca/file.jpg Link Building with Nudges - Whiteboard Friday | SEOmoz Is it better to practically force your users to make the desired conversion action, or is it better to give them a choice? How about a choice between two desired conversion actions? How about giving them choice, but making the more preferred one easier as well as anchoring it in social proof that makes it still more compelling? It's a powerful way to increase conversion rates and funnel users on your sites, and it's a concept covered in the book Nudge, by Richard Thaler & Cass Sunstein. Will Critchlow covered Nudge in detail on the blog last year, but we've recently seen some interesting examples of how you can use this theory effectively in your on-page and social marketing efforts. Watch this week's Whiteboard Friday to learn more about how you can implement these tactics yourself. 2011-08-29T22:50:12+00:00 yes 427 http://www.seomoz.org/blog/whiteboard-friday-leveraging-syndicated-content-effectively http://seomoz-cdn.wistia.com/deliveries/377efd804827a3230464f87d49a3d8326c47a26a/file.mp4 http://seomoz-cdn.wistia.com/deliveries/e71885df0d5b383a7099b5f661e0efbfc1115a32/file.jpg Leveraging Syndicated Content Effectively for SEO - Whiteboard Friday You see an amazing story somewhere in the vastness of the web and you think to yourself: "Man, that would be perfect for my readers! It'd get great traffic and my customers/advertisers would love it!" Now, how do you syndicate that content on your site (fairly and legally) without running into the traditional problems of duplicate content, link-back requirements, etc...all things that can really hamper the likelihood of SEO traffic for the content? Watch this week's Whiteboard Friday to learn some great strategies for getting maximum impact out of content you license (and watch this older one if you have content you want to license out). There are lots of options and it's important you know your options if you want to achieve your goals. 2011-08-29T23:01:21+00:00 yes 421 http://www.seomoz.org/blog/whiteboard-friday-oh-i-got-a-penalty http://seomoz-cdn.wistia.com/deliveries/29e117956369bb4f4b413a89fa994c623b671d5f/file.mp4 http://seomoz-cdn.wistia.com/deliveries/2de00e4d68997dba1d2a363a2e1b231361890e56/file.jpg I Got a Search Engine Penalty - Whiteboard Friday | SEOmoz Anyone who's been in internet marketing long knows the feeling: you go to check your rankings one day and something's different. Your pulse quickens, a cold sweat spreads across your brow, your eyes widen...they're gone. Your precious rankings are gone! Where did they go? What happened? Penalties. They can bring the strongest of us to tears. But sometimes we can be too quick to blame a penalty on sudden changes in our rankings. There are lots of things that can cause fluctuations (even major ones) in the SERPs and it's importnat to know how to figure out why you've dropped. This week, we'll look at how to identify whether or not you've been penalized, as well as what to do if you have been smacked down by our Google-y overlords. 2011-08-29T23:03:16+00:00 yes 593 http://www.seomoz.org/blog/whiteboard-friday-facebooks-open-graph-wont-replace-google http://seomoz-cdn.wistia.com/deliveries/3c14dd450b34d461b4f15e7e77a763f6f2133f0c/file.mp4 http://seomoz-cdn.wistia.com/deliveries/11172f3cc5801249712452d400714bb430c46dda/file.jpg Facebook's Open Graph WON'T Replace Google - Whiteboard Friday Earlier this week Facebook announced its 'Open Graph' at F8. There was all sorts of hubbub (much of it the bye-product of well-orchestrated buzz) about Facebook finally making strides to kill Google's dominance of the web. So should you hangup your white hat, your black hat, your grey hat, and trade it all in for a blue hat? Much as we love Facebook, the answer, dear reader, is no: SEO is not dead. Watch this week's video to hear Rand's take on how Facebook's 'Open Graph' will impact web marketing and all the ways it won't. There are all sorts of opportunities that will likely emerge out of this new technology, so you should pay attention. So go ahead and keep an eye out for a nice fitting blue hat in the near future, but don't plan to throw away your white hat anytime soon. 2011-08-29T23:09:23+00:00 yes 640 http://www.seomoz.org/blog/whiteboard-friday-what-kind-of-links-do-you-need http://seomoz-cdn.wistia.com/deliveries/a7cb928c1fa1825a6a1813d765c37a6adb1f513d/file.mp4 http://seomoz-cdn.wistia.com/deliveries/a7d024368fbd0730b5b93990a9a359538ab567f6/file.jpg What Kind of Links Do You Need for SEO? - Whiteboard Friday It's true you can do a lot of work on a site to optimize your rankings, but eventually you're going to need some links. While they make small changes all the time, the search algorithms are still based primarily on links. But here's what you may not consider when you're devising your link building strategy or working to acquire the links you need: links can accomplish very different things. Depending on your situation--your site, your link profile, your competition--the kinds of links you need and the things you need them to do for you can vary significantly. Learning how to determine the kinds of links you should pursue, and what they need to accomplish can save you a ton of time, money, and frustration. Watch this week's Whiteboard Friday to learn how to segment your link strategy and focus on areas of weakness. 2011-08-29T23:28:42+00:00 yes 505 http://www.seomoz.org/blog/whiteboard-friday-googles-may-day-update-what-it-means-for-you http://seomoz-cdn.wistia.com/deliveries/af0ccb7057d7c9fc507736463dc304668c48465c/file.mp4 http://seomoz-cdn.wistia.com/deliveries/ff8743b9b20b9a99c40303a839c8afff041a8356/file.jpg Google's May Day Update & What It Means to SEO - Whiteboard Friday May Day, Roodmas, Walpurgis Night, Beltane...regardless of the name, it's a time for dancing around the maypole, enjoying the bounties of Spring, recalling the battle for worker's rights, and lots of other fun things. But for many a search marketer, May 1st (ish) of this year will be remembered as the day the long tail died (bye-bye Misses High ROI...apologies to Don McLean). Okay, okay, maybe that's a bit of a stretch, but the search world (including Search Engine Roundtable and Webmaster World) definitely did notice the effects of Google's so-called "May Day Update". Sure, Google makes minor algo tweaks like this all the time, but around April 28th-May 3rd a lot of sites (SEOmoz included) noticed a sudden loss of 5-15% of their normal long tail traffic. Watch this week's video to learn more about what may have happened, and what you should do about it, or continue reading below for a summary. 2011-08-29T23:30:37+00:00 yes 630 http://www.seomoz.org/blog/whiteboard-friday-sitewide-reciprocal-and-directory-links http://seomoz-cdn.wistia.com/deliveries/144228fc0ed555e72ea818fd247be27d1a2689a7/file.mp4 http://seomoz-cdn.wistia.com/deliveries/9c34924d3fce9521b295ada9083f97407ae62259/file.jpg Sitewide, Reciprocal, and Directory Links for SEO - Whiteboard Friday Link building sucks. You know it, I know it, everyone knows it. It can be slow, tedious, and exhausting. It's also one of the most crucial aspects of complete search engine optimization. So what do you do when faced with the intimidating challenge of building links? Once upon a time, you could've just submitted your site to a few hundred cheap directories (or a few thousand like so many of the $99 "SEO" shops offer), arrange for a few dozen reciprocal links from sites with decent PageRank, and maybe even negotiate a nice, keyword-targeted footer link from a reasonably popular blog. Bing-bang-boom, you've got several hundred good links with super-optimized anchor text...hellooooo rankings! 2011-08-29T23:42:19+00:00 yes 569 http://www.seomoz.org/blog/yes-you-really-can-build-links-with-twitter http://seomoz-cdn.wistia.com/deliveries/04a64f67e86b74085081429a31b354b9a763ced6/file.mp4 http://seomoz-cdn.wistia.com/deliveries/c1ed98c89d44de2f5a227081882fefa2bd72337a/file.jpg Yes, You Really Can Build Links With Twitter - Whiteboard Friday | SEOmoz Since Rand discussed a scammy link building tactics last week, he decided to tackle a good method that anyone can do. This week Rand has 8 tips on how you can build links using Twitter, yes Twitter! Rand discusses what methods he sees generating links and how you can use them. We'd also love to hear how you are using Twitter to generate links and what you see the future of linking building on Twitter will be. 2011-09-08T00:30:02+00:00 yes 782 twitter link building twitter link building http://www.seomoz.org/blog/beyond-exact-match-anchor-text-to-next-generation-link-signals-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/60d46b8bf1a61aa225ab89a82d81482c102142b9/file.mp4 http://seomoz-cdn.wistia.com/deliveries/ed17e9c9130be032e4ede09d929a8951cf6bc47d/file.jpg Exact Match Anchor Text vs. Partial Match & Link Signals - Whiteboard Friday | SEOmoz We love exact match anchor text! It's the Holy Grail of links that make our rankings soar - or does it? Many SEOs predict Google will continue to devalue exact match anchors as their algorithm evolves in the age of Panda. We've seen evidence of this phenomenon over the past year and many expect to see the value of exact match drop even further. Many webmasters wonder if they should give up link building altogether. Not at all! Search engines collect a ton of data through links to better understand your content and how valuable it is. Recognizing these link signals can help you make the most out of every link you gain. Do you have any tips on anchor text? Let us know in the comment below! 2011-09-09T17:36:24+00:00 yes 433 http://www.seomoz.org/blog/keyword-metrics-for-seo-and-driving-actions-from-data-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/01ffafce822ff8f10f6fc6b4e174c7793c22d5f5/file.mp4 http://seomoz-cdn.wistia.com/deliveries/f393e0c8085187ba1314c97fc651c9574a80beae/file.jpg Keyword Metrics for SEO - SEOmoz Whiteboard Friday We all have access to a lot of great metrics surrounding keywords we research and target, including data from search engines themselves, analytics suites, and other third-party companies (ourselves included). It's one thing to gather and parse this data, but it's a whole 'nother thing to actually act on that data to drive traffic. On this week's Whiteboard Friday, Rand illustrates some ways to take the keyword metrics you've garnered and turn them into visits to your sites. 2011-09-16T16:15:33+00:00 yes 867 seo keyword research actionable keyword metrics http://www.seomoz.org/blog/an-seo-checklist-for-new-sites-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/6724f4301692c543f26bff595fc205eff08252af/file.mp4 http://seomoz-cdn.wistia.com/deliveries/afa02a1804c0ab50ac32da0f216e8ccd82063c7f/file.jpg An SEO Checklist for New Sites - SEOmoz Whiteboard Friday Over 160,000 new top-level domains were registered yesterday. 160,000! This huge volume of new sites being birthed wasn't unique to yesterday; this happens every day (you can check out today's progress at DailyChanges.com). The sites that start out pre-optimized and that continue optimizing immediately after publishing will be at an incredible advantage over those that were made without SEO in place from the get-go. Of course, there's a lot of work to be done for a new site, and it can be hard to remember everything and prioritize work. This week, per PRO member request, Rand presents an SEO checklist that SEOs can use when optimizing new sites. 2011-09-23T16:01:22+00:00 yes 861 seo checklist new site seo new site checklist beginner seo http://www.seomoz.org/blog/title-tags-is-70-characters-the-best-practice-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/b3e4e6d9cbfe4b27c11d09647add45906ecc1257/file.mp4 http://seomoz-cdn.wistia.com/deliveries/6164127e580f73f5599b6fcc46bcc70f8cdd8256/file.jpg Title Tags - Is 70 Characters the Best Practice - SEOmoz Whiteboard Friday It's often pretty difficult to make a short title for a webpage that offers a lot of varied or super-specific information. At SEOmoz, we say that the best practice for title tag length is to keep titles under 70 characters. That's pretty pithy considering that the title also includes your site or brand name, spaces, and other nondescript characters. So, does it matter if you go over 70 characters? How important is it to strictly adhere to this best practice? Cyrus Shepard does SEO for us here at SEOmoz, and he'll answer that very question in this week's Whiteboard Friday. 2011-09-30T16:17:08+00:00 yes 533 title tags SEO best practices web page title on page SEO http://www.seomoz.org/blog/local-seo-checklist-for-new-sites-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/e3095938b81dd9f2a36981d3124b50afa650d924/file.mp4 http://seomoz-cdn.wistia.com/deliveries/11ce2ae30349fbe77750a3fde1ca06c34ee6ce53/file.jpg Local SEO Checklist for New Sites - SEOmoz Whiteboard Friday A couple of weeks ago, Rand went over his general SEO checklist for new websites. It's a great resource to reference and help give your site that initial advantage other new sites don't have. Keep in mind, though, that there are other factors at play when trying to rank in the local results specifically, and in many countries, like Peru, targeting local results is one of the best ways to start ranking. On this week's Whiteboard Friday, Rand outlines some of the specific strategies and actions you can take to target local SERPs specifically (though many of these strategies apply to general SEO as well). 2011-10-07T18:54:23+00:00 yes 611 local seo google local seo checklist local rankings http://www.seomoz.org/blog/5-tips-for-running-a-successful-retargeting-campaign-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/eb3e6c7b0a416b33749cff4cf8df9407e7b396b1/file.mp4 http://seomoz-cdn.wistia.com/deliveries/175da78f486a8c54b04d287564afc5323d634179/file.jpg 5 Tips for Running a Successful Retargeting Campaign - SEOmoz Whiteboard Friday You've already got a lot of visitors coming to your site through your SEO efforts, but how many of those visitors convert on their first visit? If your site is like most sites, less than 5%. Those visitors that don't convert the first time around might come back to your site, but why not make the decision easier for them? Use retargeting! There are a lot of great reasons to implement a retargeting campaign and, in that vein, there are a lot of steps involved in doing so. On this week's Whiteboard Friday, our very own Justin Vanning explains some of the tips and strategies he's used to create successful retargeting campaigns. 2011-10-14T16:28:03+00:00 yes 950 retargeting sem seo remarketing http://www.seomoz.org/blog/pump-up-the-bing-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/3c2d01e437695291b73439ca5abac1d5f3b60e2c/file.mp4 http://seomoz-cdn.wistia.com/deliveries/2fa89b156f2c29b45b1d5aaed07c0b8667b6901a/file.jpg Pump Up The Bing - SEOmoz Whiteboard Friday This week Rand is joined by Duane Forester of Bing to talk about all things Bing. Rand and Duane will be talking about the shut down of Yahoo Site Explorer, the early stages of social search, the return of the meta keyword tag as a spam signal, and some new features in Bing Webmaster Tools. Speaking of Bing, there are a few great posts that came out this week talking about Bing. First, Slingshot SEO released a study on Google & Bing click-through rates which revealed some interesting information and is worth a read. Second, Yahoo announced that they have completed the algorithmic transition to Bing in all global markets. 2011-10-21T17:12:32+00:00 yes 1127 bing seo CTR webmaster tools yahoo site explorer http://www.seomoz.org/blog/how-big-is-your-long-tail-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/422d442368aa37df64a34d967a0c09e7857f209b/file.mp4 http://seomoz-cdn.wistia.com/deliveries/9193d975d1abd82c70a80c208e2c5e32021be9be/file.jpg How Big is Your Long Tail - SEOmoz Whiteboard Friday Choosing keywords to optimize for is a tricky business, made all the more tricky as keyphrases grow longer than a couple of words. As Google has said, up to 20% of search queries in any given day are completely unique. Should you try to optimize your tauntaun sleeping bags product page for "tauntaun sleeping bag," for "childrens' tauntaun sleeping bag," or for "childrens' star wars tauntaun sleeping bag from hoth"? How can you research whether or not to optimize for such a long tail query? In this week's Whiteboard Friday, Rand is back to explain just how long of a tail you should be optimizing for. 2011-10-28T17:08:42+00:00 yes 701 keyword research on page seo long tail keywords unique keywords http://www.seomoz.org/blog/googles-freshness-update-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/f04f712208e719de6d41f9ea2c23823eeacc1c4a/file.mp4 http://seomoz-cdn.wistia.com/deliveries/db7b901339a27c40d5cbc3c431c34ab0d8180d3b/file.jpg Google's "Freshness" Update - Whiteboard Friday | SEOmoz Yesterday, Google announced that they released a new update that impacts roughly 35 percent of searches and can better determine when to give you more up-to-date relevant results. What does that mean for you as a search marketer? 2011-11-04T05:05:11+00:00 yes 381 google freshness update google update freshness update http://www.seomoz.org/blog/mapping-keywords-to-content-for-maximum-impact-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/03bfe695c0811152c74171f5f680e2b84e91250f/file.mp4 http://seomoz-cdn.wistia.com/deliveries/36fd6b8358a8bf65a2a34e8026be42bf81034a8a/file.jpg Mapping Keywords to Content for Maximum Impact - SEOmoz Whiteboard Friday When keyword targeting is approached separately from a content creation strategy, the concocted results can often leave us scratching our heads and pointing fingers at the malformed "Frankenpages." By fostering a more cohesive relationship between these traditionally detached endeavors, we can greatly enhance our results and deliver considerable value to our audience. This week Rand shows us how we can move past conventional keyword targeting practices and generate web pages that won't leave us "running for the hills." 2011-11-18T17:48:19+00:00 yes 556 keyword research seo content keyword targeting conversion http://www.seomoz.org/blog/using-emails-to-build-links-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/93b63b778ffde11b22462ff7f0248412642a41ee/file.mp4 http://seomoz-cdn.wistia.com/deliveries/86ddfb8f52d223417a0ba6db1515e339887ec4d8/file.jpg Using Emails to Build Links - SEOmoz Whiteboard Friday It's not so common to think about email marketing as a potential link building opportunity, but it's actually a wonderful tactic that you can use. Leveraging those finely crafted email lists with an SEO strategy can be highly advantageous. In this weeks Whiteboard Friday, Rand shows off some useful and creative tips on how to utilize an email marketing strategy that will help you build links. 2011-11-25T16:53:49+00:00 yes 797 whiteboard friday seo email marketing link building http://www.seomoz.org/blog/using-cro-to-make-great-content-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/fce06f8277632e3b98663101f3971ffd0ebe5344/file.mp4 http://seomoz-cdn.wistia.com/deliveries/55b661785e0bc3609452cc977eb21a2c6a0b1153/file.jpg Using CRO To Make Great Content - Whiteboard Friday This week we are joined by Carlos del Rio from Agillian, who is based here in Seattle, WA. Carlos will discusses a method that will help you make great content by following 3 easy steps. After watching the video dive into the comments and discuss what your thoughts are on using CRO to make great content. 2011-12-02T06:09:51+00:00 yes 359 cro content content cro great content cro http://www.seomoz.org/blog/im-being-outranked-by-a-spammer-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/2fa8c59235f58615e57e8c29743064727d1fcfd8/file.mp4 http://seomoz-cdn.wistia.com/deliveries/a6f03549428ee39a929f40af2aad91cec08698c2/file.jpg I'm Being Outranked by a Spammer - SEOmoz Whiteboard Friday What do you do when you are being outranked by a spammer? It's one of the most frustrating things that an SEO can face, but before jumping to conclusions it's important to understand what exactly is happening. In this week's Whiteboard Friday, Rand gives us helpful advice with many important steps to follow if you discover that a spammer is outranking you. 2011-12-09T16:52:47+00:00 yes 790 SEO spammer link spam outranked http://www.seomoz.org/blog/advanced-onpage-optimization-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/405d5fe60cb3439d9883e06e337d483a6fdb7a1d/file.mp4 http://seomoz-cdn.wistia.com/deliveries/442734b303446e4d559ee279992ffd34a1b22420/file.jpg Advanced On-Page Optimization - SEOmoz Whiteboard Friday In this week's Whiteboard Friday, Rand goes into depth on how you can optimize your on-page content. Presented here are five advanced tactics that get you thinking beyond the basics of traditional page optimization and set you up to start creating content that's both relevant and unique. How do the phrases on your page relate to one another? Does your page content make your visitors happy? By moving beyond simply making sure those title tags are optimized and scattering a few keywords around, we can produce intelligent content that's not only engaging but gets better rankings too. 2011-12-16T16:52:39+00:00 yes 731 on-page optimization machine learning rankings http://www.seomoz.org/blog/using-social-media-monitoring-as-an-inbound-marketing-channel-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/d7915014fb6abefb3bbd44ba08bf39e35298e3b4/file.mp4 http://seomoz-cdn.wistia.com/deliveries/8e51f2a9bb5be58bfed0a1242ced086abb3f80c2/file.jpg Using Social Media Monitoring as an Inbound Marketing Channel - Whiteboard Friday | SEOmoz In this week's special end of the year Whiteboard Friday, Rand shows us how to attract customers and accelerate our marketing efforts by using social media monitoring. Learning how to effectively build up relationships without spamming will be the key to your success in the social realm. We hope you had a wonderful 2011 and don't forget to leave your comments below. 2012-01-02T17:55:29+00:00 yes 760 social media monitoring inbound marketing social media http://www.seomoz.org/blog/8-things-you-can-give-away-to-earn-links-mentions-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/e47e4c25f45063ec54def939d7dc6e3fba8c83a4/file.mp4 http://seomoz-cdn.wistia.com/deliveries/35d27846cb1c3200eccf26dc489700d6c5984cc2/file.jpg 8 Things You Can Give Away to Earn Links + Mentions - Whiteboard Friday | SEOmoz Happy Holidays Everyone! It's that time of year again and Rand gets into the giving spirit with this year's special edition of Whitebeard Friday. Presented here are 8 generous tips that will encourage you to get into the holiday spirit of giving yourself. Please enjoy and don't forget to leave your comments below! 2012-01-02T17:56:51+00:00 yes 538 earning links link mentions http://www.seomoz.org/blog/new-links-old-pages-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/a613bb50010d8ecd59d3729e0196393dde5426c9/file.mp4 http://seomoz-cdn.wistia.com/deliveries/94baef041b12867c76736208fcc1f79d659fc295/file.jpg More Bang for Your Buck: Maximize New Links on Old Pages - Whiteboard Friday | SEOmoz What happens when you build new links on old pages? Often when link prospecting, SEOs look towards older, high-authority pages for link prospects, but do these links pass the same value, or more, than links from brand new page? In this week's Whiteboard Friday, we discuss why Google may treat these links differently, and provide 3 solid strategies for maximizing the value of all your new links, on all types of pages. 2012-01-13T06:13:00+00:00 yes 398 new links maximizing links old pages old page links http://www.seomoz.org/blog/roles-responsibilites-of-a-web-marketing-team-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/d1f90e4fa4bcaf60d24d0546924f37c23c99d444/file.mp4 http://seomoz-cdn.wistia.com/deliveries/9fdabffb195e21e70614a02acfd3f75e3509611c/file.jpg Roles & Responsibilities of a Web Marketing Team - Whiteboard Friday This week we talk about how the different roles and responsibilities of a web marketing team. What does it take to have a successful marketing team that will take your brand to the next level? What metrics should your team measure? Your marketing team will go through a few different stages while your company grows and this video walks you through those steps. 2012-02-17T06:04:49+00:00 yes 555 web marketing team marketing responsibilities marketing roles http://www.seomoz.org/blog/the-math-of-cro-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/1b76d8380a87b571ca9521e4ae18c1a3c58ebd55/file.mp4 http://seomoz-cdn.wistia.com/deliveries/ffb77547b3150a37b295b5233950d1018671f2f1/file.jpg The Math of CRO - Whiteboard Friday | SEOmoz This week we are talking about math.... Don't worry it's not the tough kind that Isaac Newton used to do, but the math behind Conversion Rate Optimization (CRO). This week Rick Perreault from Unbounce joins us to show the value behind CRO and how you can show its value to your clients/bosses. After watching what Rick has to say, share a comment about your experience with CRO. 2012-02-24T06:40:41+00:00 yes 316 CRO math conversion rate optimization http://www.seomoz.org/blog/stop-optimizing-and-start-creating-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/d6e6cf6fbe76a00180bc78177fbbfa0d58d4734d/file.mp4 http://seomoz-cdn.wistia.com/deliveries/00f757a7ef6902873d05df4bdec52e813d9119c4/file.jpg Stop Optimizing and Start Creating - Whiteboard Friday | SEOmoz Is your website hurting because of over optimization? It's a question every SEO faces at one time or another. Over optimization penalties have been around for awhile, but how do you know when you've gone to far? In this week's Whiteboard Friday, we explore what happens when certain SEO techniques stop delivering value, and when you should switch your strategy to more productive activities. 2012-04-09T05:44:32+00:00 yes 493 stop optimizing start creating content better content http://www.seomoz.org/blog/the-new-onpage-optimization-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/467f5ccdd522227ce34659ae85688c912baee4a1/file.mp4 http://seomoz-cdn.wistia.com/deliveries/b5a884a5928827f19531f30c8e12151fc1cc0937/file.jpg The New On-Page Optimization - Whiteboard Friday | SEOmoz In this week's Whiteboard Friday, we are covering some advanced techniques that you can use to optimize your landing pages. The typical web user has evolved and it's important for web marketers to evolve with them. By taking a look at how the web has changed we can make more informed decisions on how to optimize our pages and maximize their impact. 2012-04-09T05:45:38+00:00 yes 672 On-page optimization new optimization advanced techniques http://www.seomoz.org/blog/tools-and-tactics-to-test-your-product-or-marketing-before-you-launch-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/7c14df8a6cfd16f1a3f5e6a6e037e4ac89b3c2f0/file.mp4 http://seomoz-cdn.wistia.com/deliveries/cd4080fdb12e0b0092e91ef328334d503f37350f/file.jpg Tools and Tactics to Test Your Product/Marketing Before You Launch - Whiteboard Friday | SEOmoz It takes a lot of time to put together a marketing plan, a landing page, or even a full web app. Wouldn't it be nice to know if what you are building is going to be successful? In this week's Whiteboard Friday, we will be covering the tools and tactics that you can use to test your product before it launches. Please leave your own methods and feedback in the comments below! ... 2012-04-09T05:47:07+00:00 yes 361 tools tactics product marketing marketing tactics for launch before launching product http://www.seomoz.org/blog/how-googles-search-suggest-instant-works-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/10074e5e761f87f5da4759a7410d3bece1b6255d/file.mp4 http://seomoz-cdn.wistia.com/deliveries/686645f7ea7b3b6431249a85256e942ed4a75b8f/file.jpg How Googles Search Suggest Instant Works - Whiteboard Friday | SEOmoz Google's Search Suggest automatically recommends popular searches as you type your query into the search field. Does anyone watch Whiteboard Friday? Let's examine how Google determines these results and why they are important. In this week's Whiteboard Friday, Rand suggests how you can use these instant recommendations to leverage your brand, or business. Please leave you... 2012-04-09T05:48:06+00:00 yes 466 search suggest instant works google search suggest search suggest http://www.seomoz.org/blog/why-the-inbound-marketing-funnel-is-essential-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/36b375480921ffd6b774245941ea740ca1020123/file.mp4 http://seomoz-cdn.wistia.com/deliveries/cb22414991b7a58af29a447bc58010a18ce20065/file.jpg Why the Inbound Marketing Funnel is Essential - Whiteboard Friday | SEOmoz In this week's Whiteboard Friday, we will be talking about the inbound marketing funnel. All too often basic web analytics can mislead marketers which can lead to investing in the wrong channels. Understanding what content drives people to your site and when will allow you to make much more informed decisions on where to invest your money. 2012-04-09T05:48:56+00:00 yes 515 inbound marketing funnel inbound marketing marketing funnel http://www.seomoz.org/blog/guest-blogging-strategies-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/a3bb41aa0c79ceba8465db7760c6cbf727c5cd7c/file.mp4 http://seomoz-cdn.wistia.com/deliveries/df37d7f8f5298aaabd2fcd062485433920e88350/file.jpg Guest Blogging Strategies - Whiteboard Friday | SEOmoz Guest blogging can be a great way to help build up your brand, earn recognition, and even get some great links back to your site. When guest blogging it's important to study your audience so that you can produce the best content possible. Exceptional content is often heavily shared and that has huge potential value for your site. In this week's Whiteboard Friday, we'll be covering a ... 2012-04-09T05:49:42+00:00 yes 874 guest blogging strategies guest blogging blogging strategies http://www.seomoz.org/blog/6-changes-every-seo-should-make-before-the-over-optimization-penalty-hits-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/98b97df9da65da7e42dd9e2926998d2442f7594a/file.mp4 http://seomoz-cdn.wistia.com/deliveries/65f4eb7bd2778dd40ea313f0e952738118eb5810/file.jpg 6 changes every SEO should make before the over-optimization penalty hits - Whiteboard Friday Having overly optimized web pages could soon get your websites in some hot water with Google and their search results. It has recently been announced that Google will start to penalize websites that engage in over-optimization practices. 2012-04-20T14:57:07+00:00 yes 658 over optimization seo over optimized seo optimized